Lunch & Learn - Branding Your Ad

More than a picture of your product or the SALE you are having, your ad is a  mechanism to communicate your brand that differentiates you in the market.  Whether using the newspaper, a flyer, the radio or Facebook, consistent branding essential. Learn how to build your ad to reflect your brand with Shenaya Sweetman, Manager of Advertising & Promotions, Prospera Credit Union.Shenaya Sweetman brings over 12 years of experience in the field of marketing focusing on areas of advertising, design, communications and public relations. Having worked in not-for-profit, government as well as private and public organizations she has a strong grasp of how to apply marketing concepts to different businesses with ROI in mind. Shenaya holds a Bachelor of Applied Sciences with a focus on Communication and a minor in Publishing and Design from Simon Fraser University. Being raised in an entrepreneurial family she understands the value of brand and the challenges of growing a small business. 
 Shenaya Sweetman brings over 12 years of experience in the field of marketing focusing on areas of advertising, design, communications and public relations. Having worked in not-for-profit, government as well as private and public organizations she has a strong grasp of how to apply marketing concepts to different businesses with ROI in mind. Shenaya holds a Bachelor of Applied Sciences with a focus on Communication and a minor in Publishing and Design from Simon Fraser University. Being raised in an entrepreneurial family she understands the value of brand and the challenges of growing a small business. 
 

Shenaya Sweetman brings over 12 years of experience in the field of marketing focusing on areas of advertising, design, communications and public relations. Having worked in not-for-profit, government as well as private and public organizations she has a strong grasp of how to apply marketing concepts to different businesses with ROI in mind. Shenaya holds a Bachelor of Applied Sciences with a focus on Communication and a minor in Publishing and Design from Simon Fraser University. Being raised in an entrepreneurial family she understands the value of brand and the challenges of growing a small business.