• Defining Mission

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    Name: Defining Mission
    Date: September 25, 2014
    Time: 6:30 PM - 9:00 PM PDT
    Event Description:
    What image comes to mind when you think of Mission?
    Places, like products, have a brand. Your image of Mission − and the image people from outside our community have when they think about Mission − matters.
    How we grow and prosper is affected by our brand. We can manage our brand, but first we need to define it.
    What is Mission?s Brand?
    Mission is planning for change and growth as the city works to revitalize the downtown and promote development on the waterfront. Through the planning process, it has been identified that Mission is lacking a cohesive community brand. What do people think when they think of Mission ? what is our brand?

    How we create growth and manage development does depend on our image, our brand. Based on community values, it will influence the place we will become.

    After a summer of exploring themes defining Mission and in partnership with Community Futures North Fraser & Mission Community Services, we are hosting an event to Define Mission.

    Keynote: Defining Place
        Bob Rennie, Rennie Marketing Systems

    Q & A Session: Mission from the Outside
        Bob Rennie, Principal of Rennie Marketing Systems
        Gordon Price, Director of the City Program at Simon Fraser University
        Craig Toews, Executive Director, Campus Planning, UFV
        Terry Lister, retired Urban Planner & Fraser Valley Historian

    Community Workshops: 
        What comes to Mind when You Think of Mission?

    This event is FREE to all members of the community. We encourage everyone to share their voice in this important community conversation.

    Mark your calendar and attend!

    Keynote Speaker:
    Bob Rennie, Principal of Rennie Marketing Systems
    Rennie Marketing Systems (RENNIE) has been at the forefront of marketing real estate and new developments in the City of Vancouver and beyond, founded by Bob 38 years ago. The development industry awaits Bob?s cultural and economic observations yearly at his annual Urban Development Institute address, attended this year by over 1100 people.

    Bob has been marketing real estate since 1975 and has become a household name and recognized as one of the top authorities in the local economy and is often credited for changing Vancouver?s skylines.

    Under Bob?s stewardship, RENNIE has navigated through a wide variety of developments ranging from luxury brands such as Shangri-La, Four Seasons, and Fairmont to projects as progressive as the historic Woodward?s re-development. Woodward?s is located in Vancouver?s downtown eastside claiming Canada?s poorest postal code and also noted for Canada?s highest concentration of drug users.

    RENNIE has established long-term relationships with Canada?s best developers and sales professionals, while forging exciting new associations throughout North America.

    Bob has restored the oldest building in Vancouver Chinatown to house the Rennie offices and the Wing Sang Museum, which is open to the public two days a week with installations from the Rennie Collection, one of Canada?s most important contemporary art collections.

    Bob holds a number of Board positions ranging from his appointments last year by the Provincial Government as a Commissioner to the B.C. Housing Board and to the Board of Governors at Emily Carr University, through to Chair of the North American Acquisitions Committee at the Tate Modern London.

    Bob Rennie, Principal of Rennie Marketing Systems

    Gordon Price, Director of the City Program at Simon Fraser University
    Gordon has spoken at numerous conventions and conferences in many countries, writes a monthly column for Business in Vancouver on civic issues, and conducts tours and seminars on the development of Vancouver.   He also blogs on urban issues, with a focus on Vancouver, at Price Tags, and occasionally publishes an electronic magazine, also called ?Price Tags,? highlighting a city or issue.

    In additions to presentations in the U.S. and Australia, Gordon is a regular lecturer on transportation and land use for the City of Portland, Oregon and Portland State University.  He has written several extensive essays on Vancouver and transportation.

    In 2002, he finished his sixth term as a City Councillor in Vancouver, BC.  He also served on the Board of the Greater Vancouver Regional District (Metro Vancouver) and was appointed to the first board of the Greater Vancouver Transportation Authority (TransLink) in 1999.

    He sits on the Boards of the Sightline Institute and Sustainable Cities International.

    Craig Toews, Executive Director, Campus Planning, UFV
    Craig is responsible for capital planning, and management at UFV. Central to his position is leading and supporting the sustainable development of UFV?s three campuses and giving oversight to major capital projects.

    A Computer Science background first brought Craig to UFV?s IT department, but after graduating with a post-grad diploma in project management, he moved into a leadership role in the Facilities department. Craig had a lead role in the recently completed $45 million facility at the Canada Education Park (CEP) in Chilliwack.

    Craig serves on the Chilliwack Economic Partners Corporation Board and the Mission Economic Development Select Committee, as well as a number of other community committees that support social, cultural and economic development of the Fraser Valley.

    Terry Lister, Urban Planner (retired)
    After completing a degree in Architecture at UBC Terry started a graphic services company that provided design consultancy, including branding and corporate image.

    Terry has worked as a municipal planner for a number of municipalities, and has worked in urban design in both private and government settings. Most recently Terry was a planner for the city of Langley, a position he retired from in 2004.

    He considers himself actively retired and has continued to do planning work for municipalities in the Fraser Valley, and is active in many organizations. Terry was a founding member of the Cloverdale Business Improvement Association and the former chair of the Surrey Heritage Advisory Commission. Terry is a member of the Planning Institute of BC.

    Event Sponsors:


    Media Sponsor

    Clarke Theatre
    33700 Prentis Ave, Mission, BC

    Date/Time Information:
    Doors open at 6:00 pm
    6:30 to 9 pm
    Thursday September 25, 2014
    Contact Information:
    Free to everyone in the Community!
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